EBITDA = And Other Business Financial Acronyms You May Not Know

Have you ever found yourself scratching your head regarding some of the financial acronyms that seem to haunt the business world? Don’t worry; you’re not alone! In this blog, we’re going to unravel the mystery surrounding some commonly used financial jargon, from EBITDA to WOM. So grab a cup of coffee, and let’s dive in! If you have any questions about your business’s finance – and who doesn’t? – just let us know. Your CPA will be happy to help.  


This might sound like a cool name for a superhero, but it actually stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. In simpler terms, it’s a measure of a company’s profitability before considering interest, taxes, and other non-operational expenses. EBITDA gives a clearer picture of your operating performance without the influence of financing and accounting decisions. 


Short for “return on investment”, you may have come across this popular term. Think of it as a friendly indicator that helps you assess the profitability of an investment or activity (like marketing) and make more informed decisions. To calculate ROI, divide profit by investment. For example, if you invest $100 in a marketing activity and make $500, your ROI would be 5.0, or 500%. 


Profit and loss are like your financial report card! P&L statements (also known as income statements) are a valuable tool for owners and investors. They provide insights into a company’s financial health, including its profitability and potential risks, and summarize revenue, costs, and profit over a specific period of time.


Cost of goods sold is the sum of all expenses directly involved in producing or manufacturing your product. It includes raw materials, labor costs, and manufacturing overheads. Understanding COGS is crucial for determining how much you should charge for your goods or services based on your desired profitability.


Selling, general, and administrative expenses are the costs associated with selling and marketing products in addition to the general overhead costs of running a business. It includes expenses like advertising, salaries, rent, and utilities. Monitoring SG&A helps improve the business efficiency of your operation and identifies areas for potential cost-saving measures.


Capital expenditure, better known as CAPEX, refers to the funds a company allocates to acquire, upgrade, or maintain long-term assets, such as buildings, equipment, or technology. These investments are essential for expanding operations, improving productivity, and staying competitive.


Key performance indicators are like a compass that guides you toward your goals. KPIs are quantifiable performance measurements of various aspects of your business, such as sales growth, customer satisfaction, or employee productivity. By tracking KPIs, companies can assess their progress, identify areas for improvement, and stay on the path to success.


The money guru of a company is your Chief Financial Officer. The CFO is responsible for managing the company’s financial operations, making strategic financial decisions, and ensuring the overall financial health of the organization. The CFO keeps a close eye on financial data, analyzes trends, and provides valuable insights to drive growth and profitability.


Have you ever purchased a product or service based on a friend’s recommendation? That’s word-of-mouth advertising or WOM! It involves people discussing their personal experiences, opinions, or perceptions, either face-to-face or through various communication channels such as social media, online forums, or review platforms.


Generally accepted accounting practices are the industry standards and best practices followed by all CPAs and accountants. It’s the law for licensed CPAs!

Contact Us Today!

Business finances can be complicated. As CPAs, we know all the intimidating acronyms and how they affect your bottom line. Get in touch with our experienced team to ensure the financial success of your business.